Innovation

& New Product Development

for CPG & FMCG

We bring product ideas to life.

Our Services

Empathy-centered, Data-driven, AI-powered.

  • Our approach to New Product Development combines cutting-edge technology and human creativity to deliver innovative, user-centric solutions that not only meet customer needs but enhance the consumer experience.

  • AI-Powered Consumer Research and Market Insights accelerate businesses with invaluable understanding of their target audience, industry trends, and competitive landscape, enabling informed decision-making and strategic growth.

  • We offer comprehensive brand innovation consulting services designed to help businesses thrive in today's rapidly evolving marketplace. Our team of experts combines deep industry knowledge, creative thinking, and cutting-edge strategies to guide companies towards achieving breakthrough innovation and sustainable growth.

  • Coming 2024. Please contact us for more information and beta testing.

New Product Innovation

at quantum speed.

We Specialize in designing and developing cutting-edge products & experiences that drive growth and deliver exceptional value.

Discover how we're shaping the future of consumer brands through AI-driven innovation:

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5D Innovation

  • The Discover stage is focused on gaining a deep understanding of customer needs and market trends through AI research and predictive customer analysis. This stage is critical for identifying unmet needs and opportunities for innovation.

  • The Define stage is focused on defining the problem and creating a clear project scope. This stage is critical for ensuring that the AI and innovation team are aligned on the problem they are trying to solve and the goals of the project.

  • The Dream stage is focused on collaborating with AI to generate and evaluate potential solutions. This stage is critical for ensuring that the team is exploring a wide range of potential solutions and selecting the best one to move forward with.

  • The Develop stage is focused on prototyping, testing and refining the solution. This stage is critical for ensuring that the solution is profitable, desirable and feasible. We work with AI to a low-cost, digital-first approach to accelerate the path toward product-market fit.

  • The Deliver stage is focused on leveraging AI to launch, scale and measure the impact of the solution. This stage is critical for ensuring that the solution is reaching the right customers and delivering value.

Unlock the power of generative AI and drive transformative growth with the 5D Innovation™️ process, tailored to meet the specific needs of consumer brand clients.

We combine human-centered prompt engineering, data-driven decision-making, and AI integration to accelerate, de-risk, and reduce costs in new product R&D.

No matter what stage you’re at in the Innovation Journey, we can help.

Our Expertise

  • Nutraceuticals

  • Consumer Hardlines & General Merchandise

  • Food & Beverage

  • Personal Care

Got a cool product idea?

Schedule a Free 15 Minute Discovery Call

hi@designsuper.cool
+1 (646) 820-2411
New York, NY